NBK Capital Equity Partners Fund I
Established in 1995, Sanabel Al Salam is a leading confectionery and baked goods producer and retailer in Saudi Arabia with a total network of 100 owned stores, including 41 stores in Riyadh and 33 stores in Jeddah, as well as other cities. The company, which targets the middle income segment of the population, is one of the leading homegrown consumer brands in the Kingdom.
Sanabel Al Salam stores offer a wide variety of high-quality products at affordable prices including fatayer, cakes, oriental sweets, grape leaves, chocolates and ice cream.The company’s operations are vertically integrated, spanning from production to retailing, and comprise various production centers, as well as a state-of- the-art automated production facility in Riyadh.
